One of the key points in the start of was inwhere Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines . However, the more recognisable period as being the start of Digital Marketing is as this was where the Archie search engine was created as an index for FTP sites.
Executive Summary Methodology In OctoberInfusionsoft surveyed a panel of 1, self-identified small business owners from across the United States via an online questionnaire they accessed with a mobile device.
Respondents were not necessarily customers of Infusionsoft, and the survey did not identify Infusionsoft as online marketing business plan pdf sponsor. We asked these small business owners a slate of ten questions, including a screening question to identify small business ownership.
Throughout this report, we report on their answers with charts. While not all respondents answered all questions, we received at least 1, responses for each question.
Executive Summary The digital world continues to leave some small businesses in the dust. Most small businesses reported that their greatest challenge is getting a break from the fray long enough for marketing.
Digital marketing success remains elusive to most small business owners. Seventy-one percent of small businesses plan to use social media content in their quest to acquire customers.
Facebook is overwhelmingly the social media platform of choice for small businesses. Seventy-five percent of small business owners will include Facebook in their social media strategy.
Gaining and keeping customers remain the top marketing goals. Small business owners plan to budget more for the strategies they wish to implement. The top aspects of digital marketing SBOs plan to budget more for in are social media management 38 percentSEO and digital ads 30 percentand website analytics 24 percent.
Yet, more than a quarter of Small business owners will try to get by in without increasing their spend on digital marketing. A lot can be learned from the past. Survey Results Goals Growing the business remains the number one goal small business owners most want to achieve.
As in prior years, nearly one third 31 percent identified driving sales as the top marketing goal forfollowed by a quarter 25 percent of small businesses calling out retaining and re-engaging customers. Notably, only 8 percent intend to gain efficiency or cost savings as their top marketing goal.
Driving Sales remains the top marketing goal Challenges Small business owners report that the biggest challenge they face is finding time and resources to allocate to digital marketing.
More than a fifth of small business owners 21 percent identified this as their top challenge. This may not come as much of a surprise to small business owners reading this report, especially given that in our Small Business Marketing Trends Report we found that nearly half 49 percent of small business owners report handling the marketing for their business.
While finding time and resources is a major challenge to most small business owners, nearly as many also report that their top struggle is funnel-related. Digital marketing is time consuming in its own right, but 19 percent report their biggest challenge is converting their leads into paying customers.
The challenge of finding time and resources for marketing continues to rise Nonetheless, more business owners than ever are reporting their biggest challenge in marketing is finding time and resources.
Perhaps this trend relates to the fact that nearly half of small business owners still don't know if their marketing is effective.
While small businesses spend a lot of energy marketing their business, we found that almost half of small business owners 46 percent are unsure that their efforts actually pay off. Are your marketing efforts effective? This, too, has remained the top answer for the past three years, indicating that small businesses continue to struggle with connecting their digital marketing strategy to strong analytics that can reveal return on investment.
Perhaps somewhat alarming is that the rate businesses know their efforts are not working has ticked upwards. Digital marketing tactics and tools Small business owners understand the power of social media in their marketing.
Overwhelmingly, social media is the number one digital marketing tactic they use now and will use in the coming year. On top of that, social media is the number one strategy they plan to budget more for in When asked which strategies small businesses currently use, social media management emerged as top answer with almost half 49 percent using social.
Which types of tools do you use in your marketing? Fewer than 25 percent of respondents are using important tools that can help them follow up on leads a major component of converting leads into customerslike CRM and marketing automation.
When asked which tactics they plan to employ innearly three quarters 74 percent of businesses stated they plan to use social media.
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This is by far the top tactic small business owners will be using this year. What kind of marketing tactics do you plan to use in ?
Digital advertising and Search Engine Optimization SEO are tied for second place at 41 percent, indicating that small business owners understand that both paid and organic tactics are necessities in a successful digital marketing strategy. Notably, email marketing slipped from 44 percent as a key tactic in to 38 percent in While small business owners seem to be less confident in this area, experts continue to predict that email is one of the more powerful tactics businesses should consider see Trends section belowespecially when implementing a lead follow up strategy.
When asked on which tactics they plan to spend more, small businesses again indicated social media.Hi Matt, That is a great list. I was searching around for local links and found a variety of opportunities with small local booster organizations for shcools, swimming clubs, specific local charities and the like.
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