Hire Writer Office Depot has been the most aggressive and lowest-price competitor, in turn forcing Staples and OfficeMax to compete more aggressively. Prices are higher in markets where the only other competitor is OfficeMax and higher in those areas of the country where Staples faces no other superstore rival.
The idea of Staples started off with a very easy problem to fix. Thomas Stemberg was trying to print off a business plan when his printer ribbon all of a sudden broke on the Fourth of July holiday About Staples.
After driving around for hours trying to find a store that carried his printer ribbon and trying to find a store that was open Stemberg knew he could create something big.
Thomas Stemberg was an expert in the supermarket industry before being fired from his executive position in After being fired Stemberg searched for a new market to indulge in. Stemberg then initiated the idea of a store that would sell office supplies to smaller businesses.
Stemberg wanted to provide everything a small business would need with the ease of convenience and low prices. Stemberg found out threw customer research, that most small business owners didn't keep track of how much they spend on office supplies for their business.
To try and spread this message to the general public Stemberg knew that he would have to invest in marketing. Staples official opened its first store in Brighton, Massachusetts in Staples has more then "1, stores in the US, Canada, and five other countries" Bramhall.
Staples has been expanding very rapidly by either building new staples stores or accruing stores by buying them out.
Staples employed 65, employees in Bramhall. Staples is projected to make 16 billion dollars in sales in Bramhall. In the future Staples has plans on to expanding further into more of Europe, and Asia. They want to expand more in China but are waiting to buyout and acquire larger office supply stores.
Their goal is to have continued growth in the offices supply industry. Staples mission statement is to, "develop and implement Supply Chain Management practices that create a sustainable competitive advantage and position Staples as the leader in all business sectors in which we compete" About Staples.
Staples has had a few different slogans to help its marketing strategies. Its first slogan was "Yeah, we've go that" Encyclopedia. That slogan has scents been retired and they have adopted a new slogan scents. The new slogan is "That was easy" Encyclopedia.
With that slogan Staples has made television commercials that are every eye catching. They use a large red push button that has the word "easy" written on it.
Staples old marketing strategy was to have low prices and variety. They figured that customers only cared about how much an item cost and, if there was a variety of the product. With the emergence of many competitors their strategies had to soon shift.
Their strategies changed from low price and variety of product to help full customer service and a faster occurrence. Staples did a lot of research to find out what the customers wanted in their stores. Staples was amazed to find out that price was not one of the top ten concerns that customers had.
The customers wanted all of the shelves to be stocked with all the basic supplies. They didn't want the store to be "out of stock of most commonly used supplies," Bramhall. The customers also wanted useful sales employees. They wanted employees to help them out if they had a question or concern about something they did not understand.
The customers also wanted to be able to find the supply they were looking for fast and easy. They didn't want to be in the store for a long period of time trying to find one item that they needed.
Staples believe that their main reason for being successful is because they are diversified. Diversity is very important to any company.
As I have learned in classes before this course, that top companies in their industry are diversified in not only threw employees but throughout their industry as well.
Staples has a divers employment, and this helps them become successful. Another reason Staples is successful is because they focus on the customers needs. Instead of asking what the customer wants they will watch a customer in the store and watch what they do.Staples Inc. The idea of Staples started off with a very easy problem to fix.
Thomas Stemberg was trying to print off a business plan when his printer ribbon all of a sudden broke on the Fourth of July holiday (About Staples). This offer is back up and NOT expired as reported on the previous post. It is ONLY available from the search page and adding directly to cart.
Do NOT click on product link of the paper or you'll get a.
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Shop with confidence. Case Summary Staff authorized to file a motion for a preliminary injunction to block the proposed acquisition of Office Depot, 1nc. on grounds that the $4 billion acquisition would allow the combined firm to control prices for the sale of office supplies in numerous metropolitan areas in the United States.
You can also get free shipping just by adding ink, toner or case paper to your order. Take advantage of Staples Price Match Guarantee, which goes beyond basic price matching by offering you 10% off the different when you show proof of a lower price on an identical item.